The new options are excellent additions, but when it comes to social-media emotional reactions, more is better.
The challenge Facebook faced in trying to present even six options is a good example of a thorny problem: How do you visually and simply capture the wide range of emotions that people may feel (and express) to a wide range of events?
Human communication – and the emotions that animate that communication even in the narrow bandwidth that text-based online posts allow – is wildly, crazily nuanced. I know. My company, Canvs, built a system that teases out and categorizes 56 different kinds of emotions in social-media posts. For everyone in the online space, conveying and capturing those emotions is a challenge. It’s also a huge opportunity for brands, marketers, and others.